In response to a tender for the Naruto restaurant chain, Atelier Sozo developed a comprehensive brand identity proposal: logo, stationery, menus, graphic style, and spatial design concepts. The requirement: an urban, raw yet refined identity, centered on ramen and consistent with the restaurant's architecture.

The project is based on a simple, elegant and modern graphic style, inspired by Japanese minimalism. Raw materials (ceramics, wood, concrete, metal), muted and understated colors, enlivened by a touch of fluorescent that brings energy and a contemporary feel.

Straight lines provide structure and calm;

hand-sketched lines reintroduce

human warmth, like a sensitive incursion into the concrete of the city.

The brand identity targets a young and active clientele, seeking both speed and care: good food, relaxation, and fresh air. Graphic design, tableware, menus, and materials are conceived as a whole: an urban escape where one takes care of oneself as much through food as through the harmony of the space.

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