Sushi Zen wanted to offer sushi assortment boxes for special occasions as gifts.
The challenge: to move beyond simple “takeaway packaging” to create a collector’s item that you are proud to give, photograph, keep – packaging that tells the story of a special moment.

The project shows how food packaging can shift into the realm of a “precious jewel box”.

Sushi is becoming a luxury item, refined and elegant, and something that can be given as a gift.